Controversies Surrounding "Lifestyle Lift"

There has been a lot of recent press regarding the controversial company offering the "Lifestyle Lift." It turns out they were having their employees dishonestly posing as patients and entering favorable evaluations of the procedure. They have admitted to the wrong doing and have been fined by the overseeing governmental agency on consumer fraud. The bottom line is the procedure is not a new technique and is just one of multiple approaches to a surgical face/neck lift. The medical name of this procedure is Short-Scar face lift which is appropriate for patients with minor aging changes of the jowls and neck area. The problem with their approach is that they are trying to apply the procedure to every patient which is inappropriate. There are multiple face/necklift procedures which are applied depending on the patients anatomy and specific aging changes identified by the cosmetic surgeon. The best advice we as a profession can offer to potential patients is to seek the advice of a cosmetic/plastic surgeon who offers the multiple approaches to face/neck lifting.